YOU CAN BE A CONTENT STRATEGIST

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YOU CAN BE A CONTENT STRATEGIST

Would you enjoy a career planning and developing content for one of your favorite brands? What about
collaborating with your own team of writers to deliver engaging content experiences to digital audiences?
Do you have a passion for story-telling and a desire to reach millions of people with the messages you
craft?
If you answered yes to any of these questions, there’s a good chance you’d thrive in a career as a content
strategist. Content strategists combine knowledge and experience in digital marketing, content creation,
and user experience design. They leverage their diverse skills to plan and communicate compelling brand
stories that drive engagement, awareness, and downstream conversions across digital platforms.
If you’re excited about the possibility of developing content strategy as a digital marketing professional,
we’ve put together this guide on how to become a content strategist in 2021.
What is a Content Strategist?
A content strategist is a digital marketing professional whose main duties and responsibilities include
planning, designing, creating, editing, and publishing content to engage audiences across digital
platforms.
The content strategist role can vary significantly depending on the hiring organization. Some content
strategists spend the majority of their time doing strategy work and rely on team members, freelancers,
and external contractors to create content that supports their marketing initiatives. Other content
strategists roll up their sleeves and participate directly in content creation on a regular basis.
Regardless of the details, content strategist is usually not considered an entry-level role. Most content
strategist job postings expect applications to have worked as a content creator for at least 3-5 years,
gaining experience across multiple skill areas: content strategy, SEO, and marketing campaign design.
According to ZipRecruiter, content strategists working in the United States earn an average annual salary
of $85,859.
What Does a Content Strategist Do?
Anytime you’re thinking about a career change, it’s important to look beyond the title and understand
exactly what your duties and responsibilities will look like day-to-day.
Here’s what you can expect to be doing as a content strategist:
● Research and analyze data about your industry and audience to inform content strategy decisions
● Plan and develop content strategy for your organization’s website and other digital channels
● Create, edit, and publish content on multiple digital channels

Ensure that published content aligns with business goals and objectives, legal/compliance standards, and
branding.
● Participate in asset creation, including eBooks, guides, tutorials, white papers, and customer
success stories
● Promote content through multiple channels including social media, email outreach, etc.
● Execute and improve organizational content strategy and best practices
● Analyze marketing campaign results to refine and improve content strategy
● Review content performance outcomes and report to customers and leadership teams
● As a content strategist, you’ll work with your organization’s content management system (usually
WordPress), web analytics platform (usually Google Analytics), SEO research software (usually
SEMrush or Moz), and other tools that support the content planning and publication process.
You’ll also be expected to demonstrate a range of professional skills and qualities, including teamwork,
leadership, communication, organization, and managing customer relationships.
What is the Career Path for a Content Strategist?
We looked at a whole range of job postings for content strategists and noticed that most employers are
looking for at least three to five years of experience in marketing-related roles. With that in mind, here’s a
sample career path you could take to become a content strategist.
As always, there are many paths available to achieve your goals, so don’t feel like you need to follow this
career path to the letter. This is just one example of how you could develop your skills in different roles
over time before transitioning to the content strategist role.
Content Creator
Overview: Content creators can work for in-house marketing teams, marketing agencies, or as a freelance
contract basis. They receive content specifications in the form of content briefs and outlines from their
clients (or from a content strategist) and turn those briefs into engaging content that’s ready for editing
and publication.
What You’ll Learn: You’ll learn how to create content that meets customer specifications and provides
genuine value to target audiences. You’ll also develop skills around communication, deadline
management, and personal organization.
Employment Duration: 1-3 years. You’ll continue to learn a lot over time, but you’ll need to move on
eventually if your ambition is to become a content strategist.
Content Editor
Overview: Content editors review the work of freelance or in-house writers and prepare it for publication
on the customer’s website.
What You’ll Learn: You’ll be regularly reviewing the work of many other writers. You’ll develop an eye
for detail and a talent for rapidly improving content to meet customer specifications. You’ll see what
separates the best writers from the rest and develop a clear process for producing work that meets
customer expectations.
Employment Duration: 1-2 years.
SEO Specialist
Overview: SEO specialists primarily focus on driving website traffic through organic search. A
background in SEO is extremely useful for content strategists who will be responsible for producing
SEO-optimized content.
What You’ll Learn: You’ll learn how to perform keyword research and search intent analysis to
understand what your audiences are searching for online. You’ll also learn on-page SEO and other
techniques to help improve how your content ranks in the SERPs. You’ll gain a broader understanding of
digital marketing through frequent collaboration with social media managers, graphic design experts, and
other marketing professionals.
Employment Duration: 1-2 years.
Content Strategist
After spending 3-7 years in other digital marketing roles, developing your content creation, editing, and
SEO skills, you’ll be fully set up for success as a content strategist.
As a content creator, you created content according to specifications developed by a content strategist. As
a content editor, you figured out exactly what’s required to make your customers happy. As an SEO, you
learned about the hundreds of factors that Google uses to identify and rank high-quality content.
Now, as a content strategist, you’ll be doing the research, choosing the keywords, understanding the
audience, and designing content that promotes your brand, products, or services online. You’ll write the
specifications to ensure your content effectively drives organic traffic and user engagement while meeting
the expectations of your customers or business leadership team.

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Tobi Softwork

Author Since: April 30, 2021

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